20SALES

GTM is hard. We help you build it.

Our Fund

We have mastered Go-To-Market execution over decades. We have scaled companies from pre-revenue to billions. We partner with exceptional founders to do the same. We are the no-brainer $100K+ check for the best B2B founders raising Seed and Series A. Your chances of being successful are significantly higher with us on your cap table.

Our Team

8 General Partners

$3 Billion in revenue added under our leadership

We’ve scaled the best technology companies in the world with 150 years of collective GTM experience

Jessica Arnold

Sales Dev, SMB, Field Marketing

Kelly Bray

Kelly Bray

CS, Renewals, Retention

Liat Bycel

SMB > Enterprise, PLG, CS, Sales Dev

Stevie Case

SMB > Enterprise, Outbound, CS, Marketing

Kim Graves

SMB, Mid Market, Outbound, PLG

Renu Gupta

PLG, Strategic, Large Enterprise, Operations

Maggie Hott

PLG, Mid Market, Enterprise, Solutions Engineers, Sales Dev

Lauren Schwartz

Enterprise, Strategic Sales, Deal Negotiation

why 20Sales?

We help answer critical questions like:

When do you hire a head of sales?
How do you recruit sales teams?
What metrics matter today?
How do you forecast revenue?
How do you create demand?

GTM is hard. We help you build it.

People

Talent Acquisition
Hiring Frameworks
Interview Playbooks
Compensation Ideas
Access to our Networks

Process

Strategic Guidance
Identifying Core Customers
Forecasting Best Practices
Positioning Products + Pricing
PLG/SLG Best Practices

Pipeline

Operational Support
The Right GTM Stack
Capacity Planning for Scale
Scale + GS Playbooks
Creating Demand

Don’t take our word for it.
Hear from some of the best founders in the world.

“Many of the women of 20SALES were pivotal in building GTM at Slack. They are the best in their field, and I would lean on them again in a heartbeat."

Stewart Butterfield

Co-founder, Slack

“The 20SALES team has gone above and beyond with helping Anrok to scale operations, capacity & complex customer negotiations.”

Michelle Valentine

Co-founder + CEO, Anrok

“I worked with 20SALES to identify the ideal profile for our first few sales hires. Not only did they have great advice but I was able to tap into their amazing network of GTM talent.”

Joel Hellermark

Founder + CEO, Sana Labs

“The 20SALES team has been very responsive to our questions and willing to introduce us to their network."

Henry Scott-Green

Henry Scott-Green

Co-founder + CEO, Woolly.ai

Freemium Model

SaaStr 276: Airtable's VP of Customer Engagement Liat Bycel on Why "Hands Off Leadership" Does Not Work, How To Align The Ambitions Of An Individual With The Objectives of The Company & Unpacking The Dilemma of Whether To Go Horizontal Or Vertical When It

20Sales: How to Scale a Career While Scaling a Family, Strategies and Specific Tools To Help Maintain Work-Life Balance, What Companies Can Do To Empower Parents To Be Their Best Selves & How to Prevent Parental Leave Being an Inhibitor To Your Career

20Sales: Webflow’s Maggie Hott on When to Start and How to Scale the Best Outbound Sales Team, Why Founders Should Not Hire a Head of Sales First, The Must Ask Questions When Hiring Sales Reps and How To Structure the Process

20Sales: Why You Should Not Do PLG and Enterprise Sales at the Same Time, How To Move Into Enterprise Sales Gradually, How To Make a Comp Plan For Sales Teams & How To Incentivise Them In Harder Times, Why Discounting is Good and Can Be Used with Stevie Case, CRO @ Vanta

Podcast log with Lauren Schwartz

20Sales: How To Structure The Interview Process for All Sales Reps, The Must-Ask Questions When Identifying Potential Sales Talent & The 3 Biggest Mistakes Founders Make When Hiring Their First Reps with Lauren Schwartz, VP of Enterprise Sales @ Fivetran

South Asian Trailblazers: Renu Gupta, VP of Sales @ Thrive Global

Get In Touch

hello@20sales.vc